5 Steps To Build Buyer Personas For Effective E-commerce Marketing

This is a guest-post from Niraj Rout who is the founder of Hiver which is a software application that helps organizations collaborate from their email inboxes. Are you having difficulty understanding your customers and what they like? Not seeing good results through PR and paid-advertising? Not understanding what your brand’s bottom line should be? You can solve all these problems and more by using a …

Etsy Studio for Craft Suppliers + 4 More Etsy Changes for 2017

Etsy has announced a slew of changes for 2017 and some of them are very interesting. If you’re short on time, here’s the most important changes (and updates) coming to Etsy in the next few weeks: Etsy Studio: Like Wholesale, Etsy is launching a separate section / sub-marketplace for craft suppliers to flourish. This is a great news for Etsy sellers who sell craft supplies …

5 Emails You Should Automate For Your E-commerce Marketing In 2017

This is a guest post written by Josh Reyes. He is the Marketing Coordinator and Lead Content Creator at SmartrMail. His articles on all things email and e-commerce marketing can be found on the SmartrMail Blog. Regardless of your e-commerce store’s size or revenue, automating your email marketing can help you save time and drive sales. Automated email messages average 72.6% higher open rates and …

How to give free shipping in 2017 without losing your mind and profit

TL;DR — At the beginning of every year the major shipment carriers revise their pricing. Here are the major changes for 2017  USPS – 4.1% increase for domestic First Class, 3.9% for domestic Priority Mail 3.4% for domestic Priority Mail Express FedEx – 3.8% increase for domestic & international FedEx Express rates Canada Post Shipping Labels on Etsy – 3% increase in shipments to the …

The Five Tools You Need To Ace Multichannel Retail

This is a guest-post from Hasita. Armed with a degree and a pen, Hasita Krishna loves to tell stories. When not telling stories, she also works at Primaseller. Hard to decide which one she likes more. Perhaps you’re a seasoned seller selling online since the advent of Amazon. Maybe you’ve just discovered the magic of multichannel retail and want to expand your presence. In any …

6 Steps to Market your e-Commerce Store on Instagram 2017

Embed This Infographic On Your Site (copy the code below): To embed this infographic on your website copy the embed code at the bottom of this article Instagram is one of the most prominent social media platforms of the age. With over 400million active users and more than 90% of them being under 35, it is the most sought after social media platform by the …

8 Surprisingly Effective Ways To Get More Product Reviews

This is a guest-post from Ethan Brown, who is a Shopify web designer and expert editor at Milk Bottle Labs – Shopify Experts). In today’s competitive business landscape, online reviews have become critical for a majority of ecommerce sites because of their immense influence in boosting conversion rate. A survey organized by Search Engine Land revealed that around 88% of consumers tend to purchase from …

Instagram Stories for e-commerce: 6 ideas for what to post and how to post

Tl;dr Instagram Stories is a snapchatty feature that combines photos and videos to tell a story. It is now available in the explore tab of Instagram mobile app. E-commerce sellers can now use it to grow their Insagram account. Want to know how? Read on. Instagram Stories has just been added to the explore tab in your Instagram mobile app . Instagram has proved its …

Getting traffic but no sales – 8 steps to boost conversion on your store [Infographic]

One of the most common question found  in any e-commerce sellers community/forum is “why there is no (or very few) sales instead of decent traffic to my online store?”    Yes, with thousands of e-commerce stores launching every day, it’s not quite a child’s play to convert your store traffic into sales. You may have the best products in your store, still, you need to …

Facebook Marketplace: All You Need To Know

TL;DR Facebook Marketplace is the new hyper-local marketing feature launched on your Facebook Mobile app. This new feature allows users to buy and sell products in their area. It is expected to compete with existing listing/classifieds and e-commerce sites such as Craigslist, e-bay, Etsy. Read on to know all the details. Facebook has always proved to be a great marketplace. Thousands of e-commerce sellers have …