13 Essential Shopify Apps You Must Try For Your Store

Shopify is  one of the most popular ecommerce platform that’s affordable, easy to use, and ready to go right out of the box. Shopify includes all the fundamental features you need to get a store up and running. However. you can get even more out of it if you take advantage of some Shopify apps available in its ever expanding app store. Whether you need …

5 Ways to Promote Your Crafts Using Live Video on Instagram, Facebook, and Twitter

Note:  Annabelle Short, a seamstress, social media fanatic and a blogger. Check out Wunderlabel Italy to see some of her blogs. If video content is king, then live video is queen. Emerge from the crowd of rambling vloggers and prominent figures by going live with these five easy-to-implement strategies for your craft business. Hold Live Craft Auctions Grab a few of your bestselling items—or even pieces …

5 Ways to Retarget Your Audience Easily and Boost Conversions

Note: This is a guest post from Rebecca Keys, Marketing Manager at Aimtell. Aimtell helps websites setup and send push notifications that help in increasing conversions. Low conversion rates is one of the biggest (and most common) problems online sellers face. Are you dealing with it right now? If so, you’ll be happy to know that you aren’t alone and that there are tons of …

Seasonal Marketing for eCommerce: How to Plan, Implement & Growth Hack Your Campaigns

Note: This is a guest post from Gareth Simpson. He is a freelance SEO expert who has worked in SEO for over a decade. He specializes in content and blogger outreach. Brands are always struggling to remain relevant in today’s fast-paced marketplace. Being seasonal with your marketing is an awesome way to connect and engage with people, but it does have its own challenges and pitfalls. …

40 Amazing Resources to Master the Art of Promoting Your Etsy Store

Are you an Etsy seller trying to promote your Etsy store? I know that you are one of the busiest entrepreneurs on earth. Creator, marketer, salesperson, publicist, customer relations officer- these are a few of the several roles that you play in order to successfully make your Etsy sales. The surprising fact is that most Etsy sellers don’t do it full time as well. This …

5 Steps To Build Buyer Personas For Effective E-commerce Marketing

This is a guest-post from Niraj Rout who is the founder of Hiver which is a software application that helps organizations collaborate from their email inboxes. Are you having difficulty understanding your customers and what they like? Not seeing good results through PR and paid-advertising? Not understanding what your brand’s bottom line should be? You can solve all these problems and more by using a …

Etsy Studio for Craft Suppliers + 4 More Etsy Changes for 2017

Etsy has announced a slew of changes for 2017 and some of them are very interesting. If you’re short on time, here’s the most important changes (and updates) coming to Etsy in the next few weeks: Etsy Studio: Like Wholesale, Etsy is launching a separate section / sub-marketplace for craft suppliers to flourish. This is a great news for Etsy sellers who sell craft supplies …

5 Emails You Should Automate For Your E-commerce Marketing In 2017

This is a guest post written by Josh Reyes. He is the Marketing Coordinator and Lead Content Creator at SmartrMail. His articles on all things email and e-commerce marketing can be found on the SmartrMail Blog. Regardless of your e-commerce store’s size or revenue, automating your email marketing can help you save time and drive sales. Automated email messages average 72.6% higher open rates and …

How to give free shipping in 2017 without losing your mind and profit

TL;DR — At the beginning of every year the major shipment carriers revise their pricing. Here are the major changes for 2017  USPS – 4.1% increase for domestic First Class, 3.9% for domestic Priority Mail 3.4% for domestic Priority Mail Express FedEx – 3.8% increase for domestic & international FedEx Express rates Canada Post Shipping Labels on Etsy – 3% increase in shipments to the …

The Five Tools You Need To Ace Multichannel Retail

This is a guest-post from Hasita. Armed with a degree and a pen, Hasita Krishna loves to tell stories. When not telling stories, she also works at Primaseller. Hard to decide which one she likes more. Perhaps you’re a seasoned seller selling online since the advent of Amazon. Maybe you’ve just discovered the magic of multichannel retail and want to expand your presence. In any …