“Product photos are the most important part of your shop” – you’ve heard this a million times already, haven’t you?
“Have high-quality photos with good backgrounds and good lighting” is another.
Perhaps you’ve invested in a DSLR, set up space for product photos, got some white box.
Perhaps you’ve learned bits of professional photography. And perhaps you’ve started clicking awesome product photos too.
Most sellers think that once you have good product photos uploaded, then that part of the listing is done. I mean, it’s natural to think that way: once you upload the photos for your item, you are done with photos/images.
But that’s just not true.
These 5 product photo hacks will show you how you can actually optimize your product photos in order to get more sales and engagement on your listings for no extra cost!
1. Put Call-to-Actions in your photos
It’s a well known fact that CTAs (Call-to-action) words / buttons subconsciously encourage people to “act”. (Click Here, Read More, Subscribe Now, Buy now!)
You can use this fact and tweak your photos to include text on them.
On places like Etsy, you can upload 5 photos for each listing. The most common advice you’ll hear is to use up all the 5 photos.
But here’s something you can do more with those photos.
Put some CTAs in one or two photos. (Hat-tip to Jason of Etsy-preneurship for this trick!)
The first thing a visitor to your shop/listing does is check out the photos on the listing. They don’t read titles or descriptions or look for tags. They just look at the photos first.
If you can “talk” to them right there, you’ve scored a point and made them stay on your listing – which increases the chance of a sale.
That’s what adding CTAs in your photo does. You get a chance to talk to them – to encourage them to buy or favorite or save the listing.
I’ve seen text on photos pop up on the first image too but Jason recommends adding text on the last photo. That’s a very smart move because someone who checks out all the five photos is already serious about purchasing.
2. Put discount info on the photos
Now, come to think of it, this is a slight hack to the previous one.
Instead of just encouraging visitors to do some action (like buy, or save, or bookmark), you can actually provide a psychological trigger to get them to make a purchase from you.
Put a surprise discount coupon on one of the photos.
Picture this: you look for planters, you find a listing that looks good, and you flip through the photos of this listing.
Suddenly, you notice – on one of the photos – that there’s a discount for this item!
That’s a psychological trigger. The discount increases the chances of buying. Which means if you get a decent amount of traffic on this listing, you’ll convert better with a discount.
Discounts are used in a lot of places. Most sellers just mention a discount in the description (or as a special CTA). Many ecommerce websites use a pop-up that shows up when you hit the back button or are about to close the tab (called exit popups).
Putting discount info on photos is just one of the tweaks you can try for your shop.
3. Have a photo collage when you run out of image space
If you run your own shop – on platforms like Shopify – there’s no limit to the number of photos you can upload per listing.
But if you’re on places like Etsy – or if you want to break free of the boring old photos for your product images – you can try an age-old trick: a photo collage.
A photo collage can do two things:
- give a new perspective for the viewer (because she can now see all the various angles of your product in a single image)
- help you add a lot more photos of your product even if you run out of space
Both of these help your visitor have a better look at your product – and that’s always a good thing. It increases engagement and, eventually, sales.
4. If you have variations, put them all in one image
If there’s a product with multiple variations (say, of color), you can list them all. A handy drop-down shows up for the buyer to pick the variations.
But here’s a product photo tweak that most sellers don’t use: you can make a collage of all the variations of the product and put them up as another image. (or just take a photo with all of those variations in it)
Sure, the visitor can check out if the product has variations just by looking for the drop-down. But visual clues are far more powerful and easier to spot.
When you include a collage filled with all the variations of your product, the visitor stops at the image and takes a long look to see if some variation picks her interest.
This won’t happen if there’s just photos of the same type.
So what’s the benefit of doing this?
Simple: This increases the chances of a visitor engaging with your product if she knows that there are other variations (and possibly, it’s one of the variations that becomes the decider).
5. Have a human element in it
If you’re selling jewelry, clothing, or even planters, try to see if you can get a human wearing / holding your product.
The ecommerce industry is mostly divided on whether having people in your product photo has any (positive / negative) effect on sales / conversions. But we know that people generally have a better idea about a product when it’s “in action”. As in, when you show it in use.
It’s easy to see why.
When you are shown a gadget, it’s okay. But when someone shows you how the gadget is used, you have a clearer idea about it.
Having your jewelry worn by a real person and then photographed is like that. It gives a clearer idea about how the product looks (size, visual appeal, etc.) for the visitor.
Including a human element – a real person using/holding/wearing the product – adds that extra level of information that the visitor can use to decide on the purchase.
Here’s a simple thing you can do:
- Find out which of your products get a lot of views/traffic.
- Apply one or more of the photo hacks you just read about to this listing’s photos.
- Check what impact this has on the number of favorites, saves, social shares or sales you get. (Remember, what gets measured imrpoves!)
- Repeat the process for other listings.
Check out this one too: 5 product description hacks that convert more visitors into customers.
Get started right away!