By 2022, e-commerce is projected to account for more than 17% of all retail sales.
But as the number of retailers who are embracing e-commerce continues to rise, the landscape of online shopping is becoming more competitive. Standing out in a sea of similar products is no easy task, but e-commerce retailers who prioritize the design of their digital storefronts have a considerable competitive edge.
Because online commerce removes the in-person aspects of shopping from the equation, great e-commerce design is crucial to ensuring that customers have a positive shopping experience. For every traditional shopping element that is missing online, e-commerce trends are developing to fill the gap.
Sure, the customer can’t see the product in front of them, but product photography is evolving to leave the confines of pixelated boxes and demonstrate the item in use. Plus, with the popularity of scrolling product images, the customer is presented with a neat and steady stream of informative photos.
To make up for the lack of tactile opportunities online, trends like integrated video develop to give customers a sense of product elements like consistency and movement, which don’t always translate well to photos. And to reintroduce an element of discovery to online shopping, e-commerce sites are increasingly beginning to get creative with their category pages in the hopes of encouraging customers to explore products other than the ones they specifically set out looking for.
Not only do many of the recent trends in e-commerce design look great, but they are also incredibly effective in boosting conversions. Check out this infographic from WhatsTheHost for a more detailed look at the ecommerce design trends that could take your online retail experience to the next level 2018: