aravindan Archive

10 Pitfalls To Avoid While Promoting Your Brand On Social Media

Social media is one of the most lucrative platforms for any business today. It provides a medium that encourages real time user interaction and engagement. Yet, not many businesses are able to leverage the power of social media successfully. The fundamental reason for this is the fact that they don’t understand the nature of the medium. In this blog post we are trying to address …

10 Tips That Can Take Your “About us” Page from Good to Great

All entrepreneurs, big and small would have gone through the herculean task of creating an elevator pitch. An elevator pitch is a super short sales pitch that is used to attract a customer/investor. “About us” section of your e-commerce store is essentially an elevator pitch for your store. In the age of increasing competition and reducing attention spans, an effective about us page would help …

Facebook groups for e-commerce: What we learned from analyzing 40,000 posts on Facebook groups

Facebook Groups have been one of the most popular features of Facebook right from the beginning. It allows people with common interests to come together and discuss their interests. It encourages great social conversations among friends and strangers. What started out as a simple feature has now evolved into a big social force. In the contemporary world, Facebook groups have evolved into a platform for …

Top 10 things the new Etsy CEO Josh Silverman tells Etsy sellers

Last week, Etsy underwent a major transformation. Their long-time CEO Chad Dickerson was replaced with Josh Silverman. In an attempt to understand and engage with sellers, the new CEO Josh Silverman took to an Etsy forum and answered questions from several Etsy sellers. A dive into this question answer session gave us a clue on the future of the beloved handmade platform. Here are the …

Twitter marketing for Etsy: 6 data backed tips to boost your Etsy store on Twitter

Hashtags are the pillar stones of Twitter. They guide us towards the content of our preference in a world of exploding tweets. It is common knowledge that one of the most frequently used hashtags in the Etsy world is #etsy. That is where we began our investigation. We took a sample of 30000 tweets with #etsy and analyzed them to reveal some major trends that …

40 Amazing Resources to Master the Art of Promoting Your Etsy Store

Are you an Etsy seller trying to promote your Etsy store? I know that you are one of the busiest entrepreneurs on earth. Creator, marketer, salesperson, publicist, customer relations officer- these are a few of the several roles that you play in order to successfully make your Etsy sales. The surprising fact is that most Etsy sellers don’t do it full time as well. This …

How to give free shipping in 2017 without losing your mind and profit

TL;DR — At the beginning of every year the major shipment carriers revise their pricing. Here are the major changes for 2017  USPS – 4.1% increase for domestic First Class, 3.9% for domestic Priority Mail 3.4% for domestic Priority Mail Express FedEx – 3.8% increase for domestic & international FedEx Express rates Canada Post Shipping Labels on Etsy – 3% increase in shipments to the …

6 Steps to Market your e-Commerce Store on Instagram 2017

Embed This Infographic On Your Site (copy the code below): To embed this infographic on your website copy the embed code at the bottom of this article Instagram is one of the most prominent social media platforms of the age. With over 400million active users and more than 90% of them being under 35, it is the most sought after social media platform by the …

Instagram Stories for e-commerce: 6 ideas for what to post and how to post

Tl;dr Instagram Stories is a snapchatty feature that combines photos and videos to tell a story. It is now available in the explore tab of Instagram mobile app. E-commerce sellers can now use it to grow their Insagram account. Want to know how? Read on. Instagram Stories has just been added to the explore tab in your Instagram mobile app . Instagram has proved its …

Facebook Marketplace: All You Need To Know

TL;DR Facebook Marketplace is the new hyper-local marketing feature launched on your Facebook Mobile app. This new feature allows users to buy and sell products in their area. It is expected to compete with existing listing/classifieds and e-commerce sites such as Craigslist, e-bay, Etsy. Read on to know all the details. Facebook has always proved to be a great marketplace. Thousands of e-commerce sellers have …