tamal@around.io Archive

A Beginner’s Guide to Understanding Buyer Persona

Ryan Stewart is a digital marketing consultant with over 8 years of experience working to help Fortune 500 brands grow their online presence. He currently resides in Miami, where he owns boutique creative agency WEBRIS. You can find Ryan on Linkedin or Twitter Buyers are the lifeline of your business. They are the bread and butter that keep business nourished. Without them, there’s no business. …

13 Essential Shopify Apps You Must Try For Your Store

Shopify is  one of the most popular ecommerce platform that’s affordable, easy to use, and ready to go right out of the box. Shopify includes all the fundamental features you need to get a store up and running. However. you can get even more out of it if you take advantage of some Shopify apps available in its ever expanding app store. Whether you need …

5 Steps To Build Buyer Personas For Effective E-commerce Marketing

This is a guest-post from Niraj Rout who is the founder of Hiver which is a software application that helps organizations collaborate from their email inboxes. Are you having difficulty understanding your customers and what they like? Not seeing good results through PR and paid-advertising? Not understanding what your brand’s bottom line should be? You can solve all these problems and more by using a …

The Five Tools You Need To Ace Multichannel Retail

This is a guest-post from Hasita. Armed with a degree and a pen, Hasita Krishna loves to tell stories. When not telling stories, she also works at Primaseller. Hard to decide which one she likes more. Perhaps you’re a seasoned seller selling online since the advent of Amazon. Maybe you’ve just discovered the magic of multichannel retail and want to expand your presence. In any …

8 Surprisingly Effective Ways To Get More Product Reviews

This is a guest-post from Ethan Brown, who is a Shopify web designer and expert editor at Milk Bottle Labs – Shopify Experts). In today’s competitive business landscape, online reviews have become critical for a majority of ecommerce sites because of their immense influence in boosting conversion rate. A survey organized by Search Engine Land revealed that around 88% of consumers tend to purchase from …

Getting traffic but no sales – 8 steps to boost conversion on your store [Infographic]

One of the most common question found  in any e-commerce sellers community/forum is “why there is no (or very few) sales instead of decent traffic to my online store?”    Yes, with thousands of e-commerce stores launching every day, it’s not quite a child’s play to convert your store traffic into sales. You may have the best products in your store, still, you need to …

Boost Your Etsy SEO in 7 Simple Steps — Infographic

This is a guest-post from Annabelle Short, who is a seamstress, social media fanatic and a blogger at Wunderlabel (US, UK). Google serves 3.5 billion searches a day, and for most people searching for a product, Google is the starting point. The traffic from search engines is known as organic traffic. Whether people find you through Etsy’s internal search engine or through Google search, both …

How to Find the Best Hashtags to Use on Instagram & Get More Followers

Instagram = hashtag overdose. If you use Instagram a lot, you know this very well. Since Instagram lets people add up to 30 hashtags in the caption, hashtags are the most-abused feature here. But it’s not without reason. Here’s a simple truth that data proves: Hashtags = More engagement + more followers Businesses use hashtags very consciously. It’s because they get more followers and they …