Tools have had a wonderful history of making things easier for us.
If you happen to look at successful online shops (run by individual people like you and me), you’ll notice that besides running on top-notch platforms like Shopify these shops use a set of very specific ecommerce tools / apps that help the shops outperform other mediocre ones.
Here’s a list of 5 powerful ecommerce tools that help you boost your online sales: The best part is all these tools are cross-platform and integrate with a lot of marketplaces and platforms (like Shopify, Magento, WooCommerce, WordPress, BigCommerce, eBay etc.).
Let’s dive in!
Ecwid is a tool that lets you add shopping carts anywhere. It integrates seamlessly with any website along with your social media pages. With support for payment processors (integrated into the tool), you will find this easy to setup. Ecwid mostly takes care of almost all the features that you’d require in the checkout process – and tops it with things like inventory management.
A feature I like about Ecwid is that like Shopify or Etsy, there are a ton of add-on apps for Ecwid that you can make use of. That’s right: add-ons for an add-on-like tool.
Platforms: Integrates on any website, Facebook, Tumblr, Wix, Drupal, WordPress etc.
Pricing: Free (for 10 products), then starts at $10/month.
If you are a seller gaining reviews on multiple channels – eBay, Facebook, your web store, other marketplaces, social media – you are sitting on a goldmine that you can’t really use the way you want to: customer reviews.
It is almost impossible to monitor and combine reviews you get on multiple channels and leverage them on all the channels that you sell on. But we know that reviews can cause major spikes in conversions and sales. That is where eRated steps in.
eRated integrates with a lot of your channels and makes it effortlessly easy to combine reviews and create a “trust score” – which you can then add to any of your sales channels from websites to social media to marketplaces.
Platforms: all websites, WordPress, WooCommerce, Shopify, BigCommerce etc.
StitchLabs is one of the top-end tools for inventory management which works exceptionally well for sellers who run shops on a variety of platforms. It is a one-stop inventory manager which lets you set and configure item inventories at one place – all changes seamlessly relayed over all your connected sales channels.
Besides being a delightfully crafted tool, StitchLabs has other integrations too (payment processors, shipping tools, order tracking, web analytics etc.)
Platforms: Amazon, eBay, Etsy, Shopify, BigCommerce, Storenvy, WooCommerce and many
Pricing: Starts at $29/month.
The benchmark for email marketing has gone high up and Remarkety is a tool that will help you increase sales and convert abandoned carts into fulfilled orders. Remarkety is an email tool which lets you send customized and personalized emails to your site’s visitors / buyers.
Email marketing is one of the most successful marketing channels for ecommerce. Done rightly, this can turn out into a great conversion booster for sales that could have but did not happen when a visitor comes to your shop. Remarkety includes features that help you measure and track the performance of your email campaigns.
Platforms: Shopify, WooCommerce, OpenCart, Prestashop, Magento etc.
Pricing: 30-day free trial, then starts at $39/month.
Annoying as they may seem to marketers themselves, exit-optins have had an unbelievable success rate when it comes to converting visitors into subscribers. Optimonk is a tool that lets you integrate a wide range of templates (for exit popups) ranging from simple email capture forms to discount forms and others.
The best bit about Optimonk (and the reason why sellers find it useful) is that it integrates with a lot of popular email marketing platforms (like Mailchimp, Campaign Monitor, Aweber, GetResponse etc.) This makes it very easy to plug it on your website and get started right away.
Platforms: WP, Shopify, BigCommerce, Volusion, PrestaShop etc.
Pricing: starts at $29/month.
These are just some of the most reliable cross-platform tools that have helped sellers run their shops better.
Do you use any other cross-platform tools that help you increase your conversions, sales or transact better with your customers? Tell us about it!