Free Shipping — It Can Turn Your Etsy Store Around

You sell it, you ship it! That is how Etsy generally works. Once you make a sale on Etsy, the next step will involve getting the product ready (if it isn’t already), packing the product and then shipping it to the buyer’s address. Until the product reaches your customer, the process is not completed.

You and I, we know that shipping isn’t free. It used to be a general practice to charge your customers for shipping. But how about offering them free shipping instead of charging them extra for shipping?

Yes, I know what you are going to say! That it is going to eat into your already thin profit margin. But you should think about its benefits too. Try getting into your buyer’s shoes. If you look at it from their perspective, you will know that it is a very attractive proposition for them. Additionally, you do not have to offer free shipping across the world but just for orders within your country. It’s a small cost you will be paying to attract more buyers.  Moreover, you can always increase your product’s price a bit to cover your shipping costs. Your customers are already paying that price (by paying additional shipping charges) and they wouldn’t mind a small hike.

How can you benefit by offering free shipping?

  1. Good publicity! In contrast to having seasonal offers and discounts, free shipping offer can stay on indefinitely.

  2. People will be more inclined to buy from you when they do not have to pay extra shipping costs.

  3. Free shipping will be your differentiating factor from other stores selling similar goods. It will also help build a loyal customer group

  4. You can also expect your satisfied customers to leave behind good reviews on your store.

  5. Makes your paperwork easy, as you do not have to maintain accounts for two different transactions – one for product and other for shipping.

If you don’t believe me, take a look at these stores that offer free shipping on Etsy. They all have one thing in common — Good reviews (and ratings).

You can also take this a step further and include free returns too… This will go a long way in helping you build trust with your customers. People will be more willing to buy when they know that they can return the item, if not satisfied.

Offering a free return option is not a hard as it sounds. You can use services like Endicia to print pay-on-use return shipping labels and include it inside your package. This way, the buyer will have to just stick that return shipping label on to the package and ship it without paying a dime.  Also, you will not get charged for printing out these return shipping labels unless they are used by your buyer.