Google serves 3.5 billion searches a day, and for most people searching for a product, Google is the starting point.
The traffic from search engines is known as organic traffic. Whether people find you through Etsy’s internal search engine or through Google search, both of these would be considered to be organic traffic.
It’s important that people can find you within Etsy, as well as through Google, and this is where the practice of Search Engine Optimization, or SEO, comes in.
After explaining the principles behind Etsy SEO in our infographic (see below), we decided to take a deeper look in this post for Around.io.
Don’t get intimidated by the acronym — the concepts behind SEO are simple and apply both to Google as well as to Etsy. Simply follow our top five techniques and you’ll ensure that your shop is found by the right people.
It all starts with choosing and targeting the right keywords. These keywords are used by people in the search engines when they are interested in buying one of your products. If you have used the same keyword somewhere in your Etsy shop, the search engines are more likely to show your products in the search results.
To make sure your Etsy store shows up to potential buyers in the search results, you must find the keywords ‘potential buyers’ use.
For example, if you are selling handmade cards, you should know what people search for when they are interested in buying a handmade card.
Here are a few techniques to find the right keywords for your products:
- Google Keyword Planner
- Etsy’s search bar
- Competitor spying
You might also be interested in this: 10 Easy-peasy Etsy SEO tools to help you find those keywords!
Google Keyword Planner
Google Keyword Planner is a free tool for finding the average monthly searches of specific keywords, finding related keywords, and evaluating the competition level of a keyword.
In general, the higher volume a search term the better. After all, what’s the point of ranking for a term if nobody searches it?!
To use Google’s Keyword Planner, simply insert the main keyword in the ‘search for new keywords using a phrase’ section, choose a target country, and hit get ideas. For example, if you are selling handmade cards, simply enter handmade cards as the phrase and click on ‘Get Ideas’.
You will see a massive list of related keywords with average monthly searches of each and competitiveness (low, medium and high). Choose all the keywords with low competition and reasonable monthly searches that relate to your product.
Etsy’s search bar
Etsy search bar is one nice way of finding related keywords. Simply enter the main keyword in the search bar and copy all the suggested keywords. These are the keywords that people use to find similar products.
Similarly, you can use Google and Bing. Type the main keyword and look for ‘searches related to…’ towards the end of the page. Copy these related searches and add them to your keyword list.
This is a more professional approach to finding profitable keywords. By using a competitor spying tool such as SpyFu you will be able to see pretty much everything that your competitors are doing.
But first, you need to identify a few leading competitors. Do a quick search for your main keyword and see some of the top sellers in the Google. Instead of simply entering the keyword, add ‘buy’ with it. For example, enter ‘buy handmade cards‘ in your favorite search engine to find your competitors.
The title of the listing is one of the biggest factors in SEO.
Your goal should be to craft a catchy title in 140 characters or less that contains your main keyword.
First, you will have prepared your list of target keywords and you know the average monthly searches and their competitiveness. Choose one of the low competition keywords and add it in the title. Make sure the title is not stuffed with keywords. Use just one keyword.
Craft a title that is easy-to-read and catchy. Your intention should be to attract search engines as well as buyers.
Search engines love content, just like your customers, so add valuable and unique content to your Etsy shop. Write keywords in product descriptions smartly. Again, don’t go over the top with this — your goal should be to incorporate keywords tastefully while attracting real live human visitors to your listing. Write for people, not search engines.
Craft awesome product descriptions that clearly tell the customers what the product is about and how it will benefit them. Focus on benefits instead of features.
Also check out: this handy guide to writing kickass product descriptions.
Search engines cannot see images, but they can read an html element called the alt tag. This plus image file names and their captions is how search engines understand what an image is about.
Make it easy for search engines to understand the images. Use keywords in the alt tag to describe the image. Keep it short and sweet. Do not add multiple keywords. Do not add unnecessary details.
For example, you can use ‘black handmade card’ as the alt tag for a card which is black.
For each of your products on Etsy, be sure to use all five image slots. Doing this gives search engines multiple signals of what your page is about.
The biggest factor of SEO in Google is backlinks. If you have fully optimized your Etsy shop, that’s great. But your competitors have done the same. What more can you do to differentiate yourself from them?
High quality backlinks will make all the difference.
Links from authoritative and trusted websites in the same niche will give a nice boost to your shop in Google. They aren’t as important for performance within Etsy. Here are a few things you can do to start generating backlinks:
- Feature your products outside Etsy. Business directories, social networks, and forums are a few nice places to list your products.
- Connect with other bloggers in your niche. If you have something awesome to share with the audience of a blog, you can drive tons of traffic for free to your shop and at the same time send important quality signals to Google.
- Build a website independent of Etsy and use it to link to your Etsy shop. This is a good practice for crafters to follow, and not just for SEO reasons. As a shop owner, you want to do what you can to minimize your dependence on Etsy. It might be your most important marketing channel, but ask yourself, what would you do if it disappeared tomorrow? Hedge your bets and improve your SEO at the same time by building a website in addition to your Etsy shop.
Etsy SEO is not something you should neglect. This is partly because most of the traffic and sales happen because items are found on Etsy search (and Google search).
Start working your way slowly through these ideas written here. Pretty soon, you’ll have search-engine optimized your Etsy shop.