How to Make Your Etsy Store Stand Out From the Competition
With so many sellers on Etsy, it’s natural to want to do something to make your store stand out from the competition. This isn’t as hard as you might think it is. There are many things you can do when you set up your store, or even changes you can make to an existing store, to make sure that people really notice you and come back to see what you have to offer and most importantly, to buy from your store. Never worry about other stores that sell similar items to yours. This does not mean, don’t pay attention to what they’re doing. There’s a big difference between worrying about the competition and paying attention to the competition. You can learn a lot from competitors and knowing what they’re doing in their own stores that can benefit you in yours.
Know Who Your Target Audience Is
The majority of people who shop on Etsy are women with children. This doesn’t mean that you can ONLY target them. In fact, it isn’t bad at all for business for you to have a few things that focus on the minority visitors who come to Etsy; men, singles, and students. The majority of your items should be geared towards your target audience though. If you’re just getting started on Etsy, decide what group your items fall into. If they target the majority of who is coming to Etsy, you’re already a step ahead.
When a potential customer cones to your store and sees items that are geared towards what they tend to buy, it can be pretty exciting for them to have found you.
And many of these women with children also have husbands, student age children and parents, sp as you can see, having a few things geared towards them as well makes you a great, all-around store where they can find something for everyone.
The More Choices You Offer, the More Appealing Your Store Is
Whenever someone comes to an Etsy store looking for a particular item, they will almost always browse to see what else you sell, especially if they really liked what brought them to your store in the first place. Having a lot of listings with excellent photographs is a sure way to really stand out among other Etsy sellers that may only have one type of item to sell.
People love variety and they love choices. Offer them a lot to look at, in attractively set up, clear photos and detailed descriptions and they will come browse your store every time they need to purchase something for themselves or a family member or friend. Imagine your store being where they do all their Christmas shopping!
Make your store easy to shop in. Group like items together so if they’re looking for a specific item and you sell several styles of that, they’ll find them all in the same place and not having to scroll through pages of your listings. The easier you make it for your customers to buy items from you, the more they WILL buy from you.
Customer Service IS Still Important, Even Online
There are, sadly, many companies that think that because their store is online, customer service isn’t really a necessary part of business. This thinking couldn’t be farther from the truth. In fact, the better customer service you offer online, the more your store will stand out and the more you will attract repeat buyers.
So what falls under good customer service? This would include things like being able to be contacted either through email, IM or phone or a combination of methods, handling returns quickly and without attitude, dealing with complaints and unhappy customers, and responding to questions.
If you don’t want people calling your personal home, then email contact is fine, however, make sure you answer every single one of your messages from customers, even the ones that are complaints or problems. Especially the ones that are complaints or problems!
A business’s success is based on their customers, so when one of them is unhappy or having a problem, the faster you solve that for them, the better you look in their eyes. It’s not something they will forget whether you solve it in a pleasing way, or whether you ignore them, so be sure that the memory they have and talk about with others is good.
Your Etsy store may seem like a hobby if you’re selling stuff that you love making, but it is a business, and it should be treated seriously. The better you treat your customers, the more they will return.
The Personal Touch Makes a Difference
Customers love feeling special and important…and remembered. Nothing can make an impression faster than walking into a restaurant or store and having a member of the staff remember who you are. It just feels good.
You can offer the personal touch to your customers with your Etsy store as well. Doing things like enclosing a personal thank you note in with their purchase, responding to any messages of appreciation for your items with gratitude, even offering something special for people who are repeat buyers form you…these are all things that can take your store out of online oblivion and put you in the forefront of their mind.
• Know exactly who your target audience is
• Offer lots of variety and choices in your store
• Customer service should be a major focus for you
• The personal touch is an important factor in getting repeat business