Shop Optimization Archive

8 Surprisingly Effective Ways To Get More Product Reviews

This is a guest-post from Ethan Brown, who is a Shopify web designer and expert editor at Milk Bottle Labs – Shopify Experts). In today’s competitive business landscape, online reviews have become critical for a majority of ecommerce sites because of their immense influence in boosting conversion rate. A survey organized by Search Engine Land revealed that around 88% of consumers tend to purchase from …

10 Most Important Trust Factors To Increase Conversions On Your Product Page

This is a guest-post from Tim Brown, the director of strategy for Snap Web Design focused on ECommerce SEO and Conversion Rate Optimization. When was the last time you purchased something from a website that you didn’t feel safe about? Or have you ever purchased from a store that felt slightly dubious? Trust is quite possibly the greatest thing that influences a purchase decision. If you …

How to Show the Correct Product Size & Avoid Returns and Bad Reviews

Have you ever got a bad customer review that went something like this— “The dress is great. Delivery was fast. But it’s smaller than what it looks in the photos.” 3 stars. Bam! Bad customer rating because the customer thought a product was bigger/smaller. When photos don’t show your product size accurately, bad things happen: negative reviews, poor ratings, or worse – refunds and cancellations. And that’s …

Here’s How to Install Google Analytics to Your Etsy Shop / Shopify Store

First off, kudos! Deciding to install Google Analytics to your Etsy / Shopify store is one of the best decisions you could ever make. Why? Because Google Analytics is a powerhouse when you want to know things like: who visited your website where did they come from which of your products gets a lot of traffic how many visitors become customers what their demographics are …

Top 15 Live Chat Apps for Your Shopify Store

A list of 15 awesome live chat apps to help you convert visitors into customers better using real-time engagement. Have you noticed this thing they show on many online shops and websites these days? You’ve seen this tiny chat button on so many websites now that it’s almost ubiquitous to you. It’s the “live chat for website or online store” plugin that this post is …

5 Insanely Simple Product Photography Hacks You Should Try Right Now

“Product photos are the most important part of your shop” – you’ve heard this a million times already, haven’t you? “Have high-quality photos with good backgrounds and good lighting” is another. Perhaps you’ve invested in a DSLR, set up space for product photos, got some white box. Perhaps you’ve learned bits of professional photography. And perhaps you’ve started clicking awesome product photos too. Most sellers …