How to Renew Etsy Listings Automatically and Increase Your SEO Ranking

We know what’s on your mind as an Etsy seller – “how to sell more of my items?”

Every small business owner that has a handmade venture on Etsy is searching for ways to sell more, sell better and sell smarter.

As Etsy’s marketplace grows, consumers enjoy a wide variety of products to choose from, from a growing number of sellers. For the buyer, this is an advantage. However, for sellers, the ability to stand out from the crowd becomes more and more difficult over time.

Different tactics can help you promote your products: social media marketing, SEO, shop videos, item description tune-ups and more. All of these tactics require a lot of effort on a daily basis (unless you’re using tools like Around.io which helps you cut down time spent on social media marketing).

Between all the time spent on creating items, fulfilling orders, managing customer queries and handling shipping, you are left with very little time to promote your products. And that kills your Etsy business.

At Around.io, we are constantly looking for ways to save time. One of the key things we do is find out how certain tasks can be automated.

And we’re always on the lookout for great tools that automate tasks (in order to save time that can be spent on some other task).

That’s how I stumbled on BestAutoRenew. At its core, the app lets you automatically renew your listings (and this has an impact on Etsy SEO). Although this service started three years ago just as an automatic items renewal, it has grown to become much more than that.

BestAutoRenew was developed by two friends – a web developer and a marketing professional. We got a chance to talk to the brains behind BestAutoRenew. Here’s Around.io’s interview with them:

Can you tell me more about BestAutoRenew? What does it do?

Israel (lead developer): BestAutoRenew helps Etsy sellers gain more exposure, increase their sales and manage their inventory in a smart way.

As a former Etsy seller myself, I tried to tackle the main difficulties any seller has, like improving the ranking in search results, being able to offer discounts, ensure items never run out of stock and being able to market the items off Etsy as well.

To answer all these needs, we created a set of tools that automate these processes, so that sellers won’t need to spend time on marketing efforts and instead can focus on creating their items and being more productive.

Tip: Typically, the time it takes to renew a listing is about 3-5 minutes (depending on how you renew an active listing). If your stock inventory is a few dozens of items and you want to renew a lot of them, you might end up spending 20-30 minutes on renewing the listings.

At Around.io, we encourage people to be more productive by automating tasks that can be automated. Smart handmade sellers realize the power of automation because it saves you time (sometimes as much as 7-8 hours a week which is an entire workday gained).

Automated renewals are a great way to save little chunks of time which accumulate and become 30-60 minutes of your day.

Can you give me a few examples of how BestAutoRenew works?

Israel: Sure. As item recency is a factor in Etsy search algorithm, let’s discuss item renewal first. Etsy sellers can set specific top-selling items to renew automatically at specific times of the day, at any day of the week they choose and at any given interval (in minutes, hours or days). They can renew random items every 2 hours for a full month, or cycle through a list of specific items they choose and renew each one every 30 minutes. These are just examples of course. Sellers have full flexibility over what and when they wish to renew.

Lior (lead marketer): Another popular feature we have is our Sale Event Manager. This tool is proven to increase sales by 15%-36% for our BestAutoRenew sellers. With our Sale Event Manager, a seller can place specific shop sections (or individual items) on sale, choose dates for the sale event, set a discount for each item and choose from a variety of sale and holiday banners to go on top of product images to catch the attention of Etsy shoppers.

Tip: Limited-edition sales are a great way to do three things:

  1. Spike your traffic and sales
  2. Get new customers on your shop
  3. Create a buzz about your shop – if you promote your sale event well

If you haven’t tried to run a giveaway or a discount sale, you should. If you can time it to coincide with the seasons, you can capitalize on both SEO (because a lot of people are looking for ‘valentine’s day bohemian jewelry’) and also the increased conversions because of the limited-period discounts you offer.

At the end of the sale period, our system reverts all the items to their original state, so the seller doesn’t need to hassle around with this strenuous work. We currently have thousands of items on sale, which our system manages on a daily basis.

So how do Etsians go about trying BestAutoRenew?

Lior (lead marketer): We have a 14-day free trial period for Etsy sellers and encourage them to use all the features. We take pride in our customer service and help sellers become even more successful.

If you’d like to check it out, go right here: BestAutoRenew.

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