WooCommerce is one of the top 3 ecommerce platforms with more than 26 % market share. We are saying it as ecommerce platform but it’s actually a WordPress plugin which works as a platform.
The most important reason of its being so popular is that it’s free. While the WooCommerce plugin provides the basic features of an ecommerce website, with available themes and plugins/extensions you can customize it as per your need.
Now, starting an ecommerce website is challenging but marketing it is a different ball game. Being successful in this highly competitive ecommerce market depends upon lot’s of things like the product you are selling, branding and obviously your marketing strategy. Now, you can’t have a marketing strategy without knowing the tools which are out there.
In this article we are going to talk about 10 Woocommerce marketing plugins and extensions which you must try for your store.
Plugins to optimize your WooCommerce store
Marketing any ecommerce store starts with optimizing the shop itself. There is nothing more painful than losing your hard earned traffic on your shop. Here are some plugins that will help you to optimize your WooCommerce store to boost conversion and sales.
With multiple tools under one plugin, Beeketing plugin is a Swiss army knife for your WooCommerce store. Once you complete the installation process you will see all the tools inside your dashboard. Some tools are free while some are paid. You can choose according to your need.
Let’s have a look into some of the tools it offers:
Mailbot: It automatically sends personalized follow-up emails to your email subscribers, either collected via Better Coupon Box or synced from other email services like Mailchimp and Constant Contact.
Boost Sales: presents up-sell & cross-sell offers in popups to sell more to any current customers for your ecommerce store.
Checkout Boost: helps you generate social referral leads from Facebook, Twitter, and boost conversion rate at checkout page.
Personalized Recommendation: suggests products that your customers want to buy, by learning their interest on your store and present personalized recommendations on every page.
Quick Facebook Chat: is the most convenient way for you to support and sell to customers with Facebook Messenger. This is a Free tool.
Happy Email: helps you connect with new customers by sending a welcome email from store’s founder 30 minutes after they sign up or make the first order on your store. This is a Free tool.
Pricing: Some Beeketing apps like Happy Email and Quick Facebook Chat are free. Some apps like Mailbot, Boost Sales and Checkout Boost are charged monthly. Personalized Recommendation is commission-based priced.
If your store has multiple categories with large no. of products then a having a good search engine is a must. It helps your users to find the right products they are looking for and in terms boost sales on your store.
Instant Search + is a complete solution for the search function of your store. Let’s have a look into why it’s worth trying.
i) 100% Cloud-based, CDN-backed lightning fast search results.
ii) Search-as-you-type: Product names, images, and prices from the first typed character.
iii) Advanced word matching and typo correction. Your visitor will get suggestions even when they misspell
iv) Contemporary, professionally-looking search results page
v) Product suggestions from your store.
vi) Complete search analytics of your site. What people are searching for, what’s showing up and what’s not.
WooCommerce SEO plugins.
SEO is one of the most important parts of a digital marketing strategy for any online business including your WooCommerce Store. Good search engine ranking is hard to achieve but once you do, it is a sustainable source of traffic.
Though the ranking depends upon lots of onsite and offsite variables, your first step should be optimizing your own site in the best possible way. Then you can try other off-site methods.
Here are some plugins which helps you to optimize your WooCommerce store for search engines.
If you still didn’t heard about Yoast SEO plugin, it’s one of the most popular plugins for WordPress and arguably the best SEO plugin. While this plugin alone works great to optimize your WooCommerce store, the Yoast WooCommerce SEO further add some more feature to make the Yoast SEO plugin perfect for WooCommerce
So basically you need both the Yoast SEO and Yoast WooCommerce SEO to get it covered.
Pricing: Yoast SEO – Free (Premium $69 for single site). Yoast WooCommerce SEO ($49 for single site)
Are you using Google shopping to boost your traffic? When you search some products on Google, it picks up some the best possible matches and creates a carousel with product images on the top of the search result page like shown in the image below.
If you want your products to show up like this, first you need a Google merchant account. Then you have to make sure you always provide updated product information to Google. This Google Product Feed extension is designed for to do that with ease for your WooCommerce store. It allows you to create a real-time feed to supply product information to Google Merchant Center.
Pricing: $79 for single site.
Plugins to a manage Social Media Marketing
Social media is the most effective marketing channel to create brand awareness and engage with your target audience.The best thing about social media is it’s free! Though, it’s not very easy to get the traction in the heavily crowded social media space. The most important factors for being successful on social media are Consistency and Content.
Let’s find out how these following plugins can help you achieve that.
Woo Social Media Marketing plugin is one of it’s kind total social media marketing solution for WooCommerce sellers. You need to install the plugin and then connect your store to Around.io by Signing up.
Here are some of the most interesting features of this plugin:
i) Connect all social media in one place. Save your most used hashtags. Share or schedule your products on multiple social media at a time.
ii) Plan and schedule a week/day full of posts with Week/Day Planner.
iii) Create collages from your product images or uploaded images easily and share.
iv) Create your own posts and save them for future usage.
v) Search and find interesting content/ GIFs to share.
vi) With inbuilt analytics find out what’s working and what’s not.
Pricing: Starts with 7-day free trial. $14.99-29.99/month thereafter.
Plugins to Automate email marketing for WooCommerce store
No one likes boring emails. There’s a missed opportunity in sending stock standard messages in your transactional emails. You have designed a beautiful logo, set up a nice theme for your store, have nice product images for great customer experience on your WooCommerce store. Now if you send a generic transactional email (order, shipping update etc.) which doesn’t carry that experience forward to your customer’s inbox, it hurts your branding.
With WooCommerce Pretty Emails plugin you can easily design your default transactional email templates. With this plugin, you can
i) Add header image and logo and make them clickable by adding a link to them.
ii) Change fonts as well as font size and colours for various texts on the email.
iii) Control the width of the template and customize borders.
iv) Change the product thumbnail image size.
v) Put links to your social profiles in the templates.
Pricing: $18 for single site.
This tool is an advanced solution for setting up automated marketing emails for your WooCommerce store. With WooCommerce itself you can send by default transactional emails but with AutomateWoo you can go a few steps forward to actually woo your customers.
With this tool, you can boost your marketing effort in many ways by sending highly targeted emails depending on various actions taken by your customers.
i) Set abandoned cart emails with personalized coupon code when a user leaves your site with products in her cart.
ii) Setup ‘Thank you’ email for purchasing from your store.
iii) Setup followup emails to explore cross sell opportunities.
iv) Send review request emails to maximize product reviews on your store.
v) Send abandoned wishlist emails to boost sales.
Pricing: $99 for single site.
Marketing Suite has a bundle of separate WooCommerce plugins to address various emails marketing needs. Unlike AutomateWoo all the features do not come in one single plugin but can be installed separately.
Some of the interesting Plugins offered by Marketing Suite:
Advanced Cart Recovery: Recover abandoned shopping carts with automated email sequences.
Easy Review Reminders: Send friendly automated reminders to customers to encourage product reviews.
Just-In-Time Sales Offers: Show sales offer popups triggered by what customers have in the cart.
Timed Email Offers: Send offers to customers triggered by what they ordered last time.
Pricing: All of the Marketing Suit apps have some free features and some premium features.
WooCommerce Marketing Analytics plugins.
Measuring and optimizing is the only way to boost your marketing effort. When you have the right data of what’s working and what’s not, it’s easier to take actions. Let’s find out how these analytics plugins can help you.
Enhanced Ecommerce Google Analytics is a Free Plugin by Tatvic which allows you to use the Enhanced Ecommerce feature of Google Analytics for WooCommerce stores. With the Enhanced Ecommerce tracking in place, you can track the user behavior across your WooCommerce store starting from product views to thank you page after completing a purchase.
Pricing: This is a free plugin.
Your ecommerce data is all over the place. With Metrilo, you have the complete overview of your business performance. Unlike Google Analytics, Metrilo’s automatic reports and analysis help you understand what to sell and upsell next. It doesn’t only show the important data but also helps to take data based action with it’s integrated CRM and email suit.
With Metrilo, you will:
i) Get ready-to-use sales funnels for easy tracking.
ii) Get clear and in-depth revenue analysis.
iii) Get order statuses updated in real time (and update revenue data accordingly).
iv) Understand your channel wise marketing spend.
v) Understand individual Products performance.
vi) CLV (Customer lifetime value ), AOV (Average order value), Conversion Rates, and more vii) metrics.
Pricing: Starts from $59/month for single site.
What’s you favourite WooCommerce plugin or extension for marketing ?