Sending a welcome email is an easy way to grab your subscriber’s attention and quickly have them engage with your business. And yet so many marketers overlook this key piece of email marketing. Because a new subscriber is already familiar with a business, welcome emails get some of the highest rates of engagement of any emails. To take advantage of this, Campaign Monitor has created an infographic of 10 welcome email best practices, we’re sharing a few here.
Ensure that your new subscribers get your welcome email as soon as possible by using automation. Simply set up your welcome email and the criteria for sending the email, then when someone signs up they’ll get your email right away. Since your business is still top of mind right after someone signs up, it’s important to reach out to them promptly.
The subject line is the first thing your subscribers see when they check their inbox, so make yours work. Keep it interesting, short, and specific, so your readers know what the email is about. Using the word Welcome in the subject line tells your readers exactly what the email is about. Or personalize with their name; emails with personalized subject lines are 26% more likely to be opened.
Check out all the 10 tips given in the infographic below. Following these will help you to create an engaging welcome email that hooks your subscribers and ensures your future emails get opened and acted on.